THE POGO PACK
Branding and Product Design for the toy-kit, the POGO pack. As a self-driven project, this was an eploration into a physical design space Focusing on creating a full concept, this project was about building an interactive experience as well as a visual identity for the product. POGO takes on a playful tone that is all about exploring tactility and materials.
The kit was designed with a bright, candy-coloured palette and a unique, contemporary aesthetic. The font used is Ladi and has a unique bubbly, modern feel that gives the logo a popping effect. The kit is designed to be as interactive as possible with each stage of the opening revealing more information on the pack and POGO, the toy. It gives the audience a chance to explore!
POGO was designed as an exploration of tactility. Made from clay, this little creature allows the audience to feel its multi-textured surface. She adopts the same candy-coloured palette as the kit and takes on an animal form to give her a sense of a character. Each body part is made from a different material and encourages the audience to explore their tactile abilities to distinguish between them.
The cards are a playful addition to the pack. They act as a get-to-know card, allowing the audience to explore the origins of POGO through her materials. Each card explains what material is used for what body part and goes on to explain the history of that material. The cards use illustrations to distinguish the body part and the same pink-green colour palette for continuity.