Christine Zhang.

An Art Director + Designer based in London, UK. 
Currently in-house at Stink Studios. Listening to this 
playlist and curating on substack.
I. LOEWE Puzzle Bag 10th Anniversary
II. NOCTOWN FM Brand System
III. HOKA Runner's Logic
IV. ROLI Not Just Another Piano Lesson
V. WESLEY JOSEPH Digital Universe
VI. LOEWE Crafted World
VII. ELLA BUTLER Logo & Website
VIII. GOOGLE Find That Thing
IX. LOEWE Logos & Collaborations
X. EXPERIMENTS

I. LOEWE Puzzle Bag 10th Anniversary Digital Experience


Client LOEWERole ART DIRECTOR, DESIGNER


LOEWE, 

My team at Stink Studios partnered with LOEWE on the creative direction and design for the 10th anniversary of the iconic Puzzle Bag. To mark the occasion, LOEWE released twenty limited-edition bags and Puzz keychains, each inspired by artists, collaborators and seasons fro the brands rich history. 

Our creative build a collage-style animation system that deconstructed and amplified each bag’s themes - the motifs, the colours and materials, creating a behind-the-scenes feel to LOEWE’s world. I led the art direction, designed the visual system and refined motion assets to align with LOEWE’s broader creative strategy. The campaign rolled out across digital, web, social, and in-store platforms.

II. NOCTOWN Brand System Brand, Toolkit


Client NOCTOWN FMRole ART DIRECTOR, DESIGNER


NOCTOWN FM, 

NOCTOWN FM is launching a new radio show and cultural platform inspired by the pirate stations of 90s UK. Led by Welsh artist LEMFRECK, it champions Black British music and global alternative sounds, and also functions as a record label where like-minded artists can experiment and build underground momentum.

I was tasked with distilling the ethos of both the radio and the label into a distinctive, timeless brand identity - one that balances expressive energy with a dependable, versatile system. The idents, typography and colour palette draw form the raw spirit of 90s pirate radio while remaining modern and enduring. Rolled out across the core identity, social assets, fly posters and more, the system was designed to feel cohesive across all touch points. 

III. HOKA Runner’s Logic Campaign, Socials, Film


Client HOKARole ART DIRECTOR, DESIGNER


HOKA, 

At Stink Studios, we collaborated with HOKA to develop a creative strategy and toolkit for a new social series that spotlights the quirky - and sometimes unreasonable - habits of runners. The goal was to celebrate this mindset through content that surfaces the opinions, rituals and anecdotes of some of the world’s best athletes. 

I played a key role in shaping the playful, tongue-in-cheek tone of the series through a distinctive visual system and toolkit. I refined a film style rooted in observational documentary, punctuated with humour - punch-ins, mock-doc interviews and energetic montages - while introducing a human touch through bold, hand-drawn signatures.

IV. ROLI Not Just Another Piano Lesson Campaign, Socials, Film


Client ROLIRole ART DIRECTOR, DESIGNER


ROLI, 

My team at Stink Studios worked with ROLI to create an energetic social campaign that reintroduced the brand - not as a kids’ product, but as an innovative and uniquely expressive keyboard experience for all. Under the concept ‘Not Just Another Piano Lesson’, we build a visual world that felt bold, creative and vibrant. 

As Art Directer, I shaped the entire visual narrative for both film and stills - guiding the tone, style, set design, wardrobe, lighting, casting and more. The goal was to capture the unfiltered, creativity, fun and play of ROLI in every frame.

Director: Femi Ladi Oladigbolu

V. WESLEY JOSEPH Digital Universe Brand, Digital Experience


Client WESLEY JOSEPHRole ART DIRECTOR, DESIGNER


WESLEY JOSEPH, 

I collaborated with UK artist Wesley Joseph to expand his digital universe, building on the rich visual language already present in his music and films. Wesley’s world is defined by vivid colour, fluid forms and surreal spaces, and our goal was to translate that essence into a rich digital expression. 

I led the creative, art direction and design - crafting an experience that felt entirely bespoke to him. Through vibrant gradients, bold cutouts, and playful nods to his evolving lore, we brought his universe to life in a way that felt immersive, distinctive and true to his artistry.

VI. LOEWE Crafted World Digital Experience


Client LOEWERole ART DIRECTOR, DESIGNER


LOEWE, 

At Stink Studios, we continued our collaboration with LOEWE by creating a digital experience to accompany their Tokyo exhibition, Crafted World. The exhibition explores the house’s history, craft and beauty through the lens of Japanese culture and interests. 

I led the creative, art direction and design of the experience, drawing inspiration from the exhibitions physical spaces to build playful, interactive moments tailored for digital. The result is a platform that feels lively and exploratory while maintaining LOEWE’s signature refinement through elegant visuals and thoughtful motion.

VII. ELLA BUTLER Logo & Website Brand, Digital Experience


Client ELLA BUTLERRole ART DIRECTOR, DESIGNER


ELLA BUTLER, 

I worked closely with set designer, Ella Butler to develop a distinctive brand identity and website for her multidisciplinary practice across film, theatre and commercials. Her work is shaped by an intuitive sense of emotion people and identity.

Leading the art direction and design, I developed a custom serif logo that reflects the soft, poetic quality of her work, and a digital experience that mirror the physicality of her sets - using depth, shadow and light to present her portfolio in an immersive, atmospheric way. 

VIII. GOOGLE Find That Thing Campaign, Socials, Film


Client GOOGLERole DESIGNER


GOOGLE, 

Our team at Stink Studios partnered with Google to create an energetic social campaign promoting shopping through their app. Departing from Google’s usual brand world, the campaign tapped into the vibrant, pulsing energy of youth culture.

As a designer, I crafted the graphic system that layered over the dynamic motion work - evolving Google’s visual language into something more playful and expressive. By pulling UI elements from the app into real-world contexts, the graphics became bold, bright, and full of character. The campaign launched globally across social and OOH.

IX. LOEWE Logos  & Collaborations Campaign, Socials, Digital Experience


Client LOEWERole ART DIRECTOR


LOEWE,

My ongoing collaboration with LOEWE includes a series of retainer projects developing custom logos and visual assets for their collaborations and limited-edition collections - including the Pixel Collection, LOEWE x Howl’s Moving Castle, LOEWE x On Running, and LOEWE x Suna Fujita.

As Art Director, I shaped the creative vision for each project, refining the look and feel, defining the motion language, and establishing the overall tone to ensure every collaboration felt both distinctive and true to LOEWE’s world.

Overview

E.  IG.