Christine Zhang.

An Art Director + Designer based in London, UK. 
Currently in-house at Stink Studios. Listening to this 
playlist and curating on substack.
I. LOEWE Puzzle Bag 10th Anniversary
II. NOCTOWN FM Brand System
III. HOKA Runner's Logic
IV. ROLI Not Just Another Piano Lesson
V. WESLEY JOSEPH Digital Universe
VI. LOEWE Crafted World
VII. ELLA BUTLER Logo & Website
VIII. GOOGLE Find That Thing
IX. LOEWE Logos & Collaborations
X. EXPERIMENTS

I. LOEWE Puzzle Bag 10th Anniversary Digital Experience


Client LOEWERole ART DIRECTOR, DESIGNER


LOEWE, 

My team at Stink Studios partnered with LOEWE on the creative direction and design for the 10th anniversary of the iconic Puzzle Bag. To mark the occasion, LOEWE released twenty limited-edition bags and Puzz keychains, each inspired by artists, collaborators and seasons fro the brands rich history. 

Our creative build a collage-style animation system that deconstructed and amplified each bag’s themes - the motifs, the colours and materials, creating a behind-the-scenes feel to LOEWE’s world. I led the art direction, designed the visual system and refined motion assets to align with LOEWE’s broader creative strategy. The campaign rolled out across digital, web, social, and in-store platforms.

Overview

E.  IG.