CHRISTINE ZHANG

Designer & Art Director working in London. 
Currently working at Stink Studios.

Awards
 
FWA People’s Choice Award
FWA Site of the Month 
FWA Site of the Day
Campaign ‘Best in Tech’ 


Recognition

Campaign ‘Faces to Watch’
Creative Lives Interview

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01 LOEWE x STUDIO GHIBLI
2022
Creative
Art Direction
Design

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Awards 
FWA People’s Choice Award
FWA Site of the Month
FWA Site of the Day
 This experience was a part of a larger campaign launching the popular collection that was the last collaboration between fashion house, Loewe, and iconic animation studio, Studio Ghibli. This collection focused on the magic-filled film, Howl’s Moving Castle. For the campaign, we developed an exclusive mobile experience that takes the audience on a journey to follow their heart.

The audience interacts with a series of scenes, inspired by the magical moments in the film. Each scene is led by a quote from the film. Through the choices they make, they are presented with a character that connects to them the most. Through these instinctive choices, the audience is immersed into the film - filling them with nostalgia, magic and beauty. Along with the mobile experience, we redesigned their website with a themed takeover that links with the digital experience.





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Let’s make things together!