Awards FWA People’s Choice Award
FWA Site of the Month
FWA Site of the Day
This experience was a part of a larger campaign launching the popular collection that was the last collaboration between fashion house, Loewe, and iconic animation studio, Studio Ghibli. This collection focused on the magic-filled film, Howl’s Moving Castle. For the campaign, we developed an exclusive mobile experience that takes the audience on a journey to follow their heart.
The audience interacts with a series of scenes, inspired by the magical moments in the film. Each scene is led by a quote from the film. Through the choices they make, they are presented with a character that connects to them the most. Through these instinctive choices, the audience is immersed into the film - filling them with nostalgia, magic and beauty. Along with the mobile experience, we redesigned their website with a themed takeover that links with the digital experience.