Christine Zhang.

An Art Director + Designer based in London, UK. 
Currently in-house at Stink Studios. Listening to this 
playlist and curating on substack.
I. LOEWE Puzzle Bag 10th Anniversary
II. NOCTOWN FM Brand System
III. HOKA Runner's Logic
IV. ROLI Not Just Another Piano Lesson
V. WESLEY JOSEPH Digital Universe
VI. LOEWE Crafted World
VII. ELLA BUTLER Logo & Website
VIII. GOOGLE Find That Thing
IX. LOEWE Logos & Collaborations
X. EXPERIMENTS

II. NOCTOWN Brand System Brand, Toolkit


Client NOCTOWN FMRole ART DIRECTOR, DESIGNER


NOCTOWN FM, 

NOCTOWN FM is launching a new radio show and cultural platform inspired by the pirate stations of 90s UK. Led by Welsh artist LEMFRECK, it champions Black British music and global alternative sounds, and also functions as a record label where like-minded artists can experiment and build underground momentum.

I was tasked with distilling the ethos of both the radio and the label into a distinctive, timeless brand identity - one that balances expressive energy with a dependable, versatile system. The idents, typography and colour palette draw form the raw spirit of 90s pirate radio while remaining modern and enduring. Rolled out across the core identity, social assets, fly posters and more, the system was designed to feel cohesive across all touch points. 

Overview

E.  IG.