Loewe has multiple collaborations and collections. We worked closely with Loewe to bring themed takeovers to their site and socials.
With the Pixel Collection launch, the theme of pixelation was spread through the many touch points where Loewe is experienced by their audience. Considering the brand, we pushed to find new ways pixelation could be expressed in an elevated, organic form. We created an adaptive logo and some interactive elements for the site. And, for social a looping animation of 3D pixelation.
The more recent Loewe x On Running collaboration, we created an adaptive logo that played with the themes of the campaign. Soft, cloud-like, grainy movement is seen within the film and throughout the photography campaign. For the logo, we pushed the static logo into an animated element that feels floaty, light and soft.