Christine Zhang.

An Art Director + Designer based in London, UK. 
Currently in-house at Stink Studios. Listening to this 
playlist and curating on substack.
I. LOEWE Puzzle Bag 10th Anniversary
II. NOCTOWN FM Brand System
III. HOKA Runner's Logic
IV. ROLI Not Just Another Piano Lesson
V. WESLEY JOSEPH Digital Universe
VI. LOEWE Crafted World
VII. ELLA BUTLER Logo & Website
VIII. GOOGLE Find That Thing
IX. LOEWE Logos & Collaborations
X. EXPERIMENTS

III. HOKA Runner’s Logic Campaign, Socials, Film


Client HOKARole ART DIRECTOR, DESIGNER


HOKA, 

At Stink Studios, we collaborated with HOKA to develop a creative strategy and toolkit for a new social series that spotlights the quirky - and sometimes unreasonable - habits of runners. The goal was to celebrate this mindset through content that surfaces the opinions, rituals and anecdotes of some of the world’s best athletes. 

I played a key role in shaping the playful, tongue-in-cheek tone of the series through a distinctive visual system and toolkit. I refined a film style rooted in observational documentary, punctuated with humour - punch-ins, mock-doc interviews and energetic montages - while introducing a human touch through bold, hand-drawn signatures.

Overview

E.  IG.