‘Find that Thing’ is a campaign that positioned the Google Lens feature as a new way to search for things in everyday life. Aimed at the visual-focused nature of the Gen Z, we chose to cast real people, wearing their normal clothes, and capturing moments from their daily life. The design system for the campaign moved away from the normal branding of Google to express a more youthful, playful and bright nature.
The campaign involved two parts, the first for a UK market and the second to a US and CA market. Both had large social media campaigns where hundreds of tactical ads were made. The US campaign also had an out of home campaign that involved over a hundred outputs.