Christine Zhang.

An Art Director + Designer based in London, UK. 
Currently in-house at Stink Studios. Listening to this 
playlist and curating on substack.
I. LOEWE Puzzle Bag 10th Anniversary
II. NOCTOWN FM Brand System
III. HOKA Runner's Logic
IV. ROLI Not Just Another Piano Lesson
V. WESLEY JOSEPH Digital Universe
VI. LOEWE Crafted World
VII. ELLA BUTLER Logo & Website
VIII. GOOGLE Find That Thing
IX. LOEWE Logos & Collaborations
X. EXPERIMENTS

IV. ROLI Not Just Another Piano Lesson Campaign, Socials, Film


Client ROLIRole ART DIRECTOR, DESIGNER


ROLI, 

My team at Stink Studios worked with ROLI to create an energetic social campaign that reintroduced the brand - not as a kids’ product, but as an innovative and uniquely expressive keyboard experience for all. Under the concept ‘Not Just Another Piano Lesson’, we build a visual world that felt bold, creative and vibrant. 

As Art Directer, I shaped the entire visual narrative for both film and stills - guiding the tone, style, set design, wardrobe, lighting, casting and more. The goal was to capture the unfiltered, creativity, fun and play of ROLI in every frame.

Director: Femi Ladi Oladigbolu

Overview

E.  IG.