Christine Zhang.

An Art Director + Designer based in London, UK. 
Currently in-house at Stink Studios. Listening to this 
playlist and curating on substack.
I. LOEWE Puzzle Bag 10th Anniversary
II. NOCTOWN FM Brand System
III. HOKA Runner's Logic
IV. ROLI Not Just Another Piano Lesson
V. WESLEY JOSEPH Digital Universe
VI. LOEWE Crafted World
VII. ELLA BUTLER Logo & Website
VIII. GOOGLE Find That Thing
IX. LOEWE Logos & Collaborations
X. EXPERIMENTS

V. WESLEY JOSEPH Digital Universe Brand, Digital Experience


Client WESLEY JOSEPHRole ART DIRECTOR, DESIGNER


WESLEY JOSEPH, 

I collaborated with UK artist Wesley Joseph to expand his digital universe, building on the rich visual language already present in his music and films. Wesley’s world is defined by vivid colour, fluid forms and surreal spaces, and our goal was to translate that essence into a rich digital expression. 

I led the creative, art direction and design - crafting an experience that felt entirely bespoke to him. Through vibrant gradients, bold cutouts, and playful nods to his evolving lore, we brought his universe to life in a way that felt immersive, distinctive and true to his artistry.

Overview

E.  IG.