Christine Zhang.

An Art Director + Designer based in London, UK. 
Currently in-house at Stink Studios. Listening to this 
playlist and curating on substack.
I. LOEWE Puzzle Bag 10th Anniversary
II. NOCTOWN FM Brand System
III. HOKA Runner's Logic
IV. ROLI Not Just Another Piano Lesson
V. WESLEY JOSEPH Digital Universe
VI. LOEWE Crafted World
VII. ELLA BUTLER Logo & Website
VIII. GOOGLE Find That Thing
IX. LOEWE Logos & Collaborations
X. EXPERIMENTS

VI. LOEWE Crafted World Digital Experience


Client LOEWERole ART DIRECTOR, DESIGNER


LOEWE, 

At Stink Studios, we continued our collaboration with LOEWE by creating a digital experience to accompany their Tokyo exhibition, Crafted World. The exhibition explores the house’s history, craft and beauty through the lens of Japanese culture and interests. 

I led the creative, art direction and design of the experience, drawing inspiration from the exhibitions physical spaces to build playful, interactive moments tailored for digital. The result is a platform that feels lively and exploratory while maintaining LOEWE’s signature refinement through elegant visuals and thoughtful motion.

Overview

E.  IG.