Campaign Tech Award
The Peloton Cooldown was a campaign that celebrated the summarised the achievements and commitment of each Peloton member for the year 2021. The campagin took twelve months of raw data and used it to create unique and personal assets for Peloton members to share on their social platforms. Over 65 million assets were made, based on a design system that was all about energizing and enlightening the members for a new year of training. On top of this, bespoke versions of the Cooldown assets that featured famous athletes and artists.