loewe x studio ghibli,
(creative, art direction)
fwa people’s choice award
fwa site of the month
fwa site of the day
with Stink Studios
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This experience is a part of a larger campaign launching the popular collection that was the last collaboration between fashion house, Loewe, and iconic animation studio, Studio Ghibli. This collection focused on the magic-filled film, Howl’s Moving Castle. For the campaign, we developed an exclusive mobile experience that takes the audience on a journey to follow their heart.
The audience interacts with a series of scenes, inspired by the magical moments in the film. Each scene is led by a quote from the film. Through the choices they make, they are presented with a character that connects to them the most. Through these instinctive choices, the audience is immersed into the film - filling them with nostalgia, magic and beauty. Along with the mobile experience, we redesigned their website with a themed takeover that links with the digital experience.
christinezhang
art director and designer in London.
currently works at at Stink Studios.
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