loewe pixel collection,(creative, art direction, design) 

with Stink Studios

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Loewe has multiple collaborations and collections. We worked closely with Loewe to bring themed takeovers to their site and socials. 

With the Pixel Collection launch, the theme of pixelation was spread through the many touch points where Loewe is experienced by their audience. Considering the brand, we pushed to find new ways pixelation could be expressed in an elevated, organic form. We created an adaptive logo and some interactive elements for the site. And, for social a looping animation of 3D pixelation.

christinezhang


art director and designer in London.
currently works at at Stink Studios.

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