loewe x on running,(creative, art direction)
with Stink Studios
For the Loewe x On Running collaboration, we developed a dynamic, adaptive logo that captured the essence of the campaign’s themes. Drawing inspiration from the soft, cloud-like and grainy textures featured in the film and photography, we transformed the static logo into an animated design. The result is a logo that feels light, airy, and fluid, seamlessly blending with the overall visual narrative of the campaign. christinezhang
art director and designer in London.
currently works at at Stink Studios.
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