google ‘find that thing’,(design)"Find that Thing" was a creative campaign designed to showcase Google Lens as an innovative way to search for everyday items. Targeting Gen Z's visually driven mindset, we opted for authenticity by casting real people in their own clothes, capturing genuine moments from daily life. The campaign’s design system broke away from Google’s traditional branding, embracing a more youthful, playful, and vibrant aesthetic to resonate with a younger audience.

The project was executed in two phases: one for the UK market, followed by a campaign tailored for the US and CA. Both phases featured extensive social media campaigns with hundreds of tactical ads. In addition, the US launch included an expansive out-of-home campaign with over a hundred unique executions.

christinezhang


art director and designer in London.
currently works at at Stink Studios.

HMU - LET’S MAKE SOMETHING COOL

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